The Medical Center Communications and Marketing Department (MCCM) at The George Washington University Medical Center was recently awarded five 2009 MarCom Awards by the Association of Marketing and Communication Professionals, including a Platinum Award, the Association’s highest honor.
The largest competition of its kind, MarCom Awards recognizes outstanding creative achievement in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Judges are industry professionals who look for entries that exceed a high standard of excellence and serve as a benchmark for the industry. In 2009, MarCom Awards received almost 5,000 entries in over 200 categories.
MCCM was presented a Platinum award, given to the competition’s most outstanding entries in terms of quality, creativity, and resourcefulness, for the 2009 School of Medicine and Health Sciences’ Doctor of Medicine Admissions Handbook in the category of Brochure/Handbook Publications. The Handbook also received a Gold award for Creativity in Photography in a Brochure. The Summer 2009 issue of GW Medicine and Health magazine garnered three Gold awards, including Magazine Writing, Publications by an Educational Institution, and Feature Article Writing for the story “24 Hours with the GW Medical Center.” MCCM also earned two honorable mentions: Creativity in Photography in a Magazine for the Summer 2009 issue of GW Medicine and Health, and Educational Brochure Publications for the GW Cancer Institute’s “What you Need to Know about Cancer” campaign.
Other educational and health care institutions who garnered Platinum awards include Johns Hopkins School of Nursing, Baylor University Medical Center, Drexel, Wharton School, Blue Cross Blue Shield, Kaiser Permanente, Washington Hospital Center, and United Healthcare. A complete list of winners and more information about the MarCom Awards can be found at www.marcomawards.com.
